Gartenberg Media and Getty Images Present Raimondo Borea's Photographs of TODAY
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"On air," January 1963. © The Estate of Raimondo Borea. Click the image above to view a reel of photographs by Raimondo Borea from the set of Today.
Gartenberg Media Enterprises has partnered with Getty Images to make Raimondo Borea's on-set photographs of The Today Show available for licensing. GME and Getty have entered into a co-exclusive agreement to more widely share these culturally significant images with the public. To license Borea's photographs of The Today Show via Getty Images, click here.
Left: Dave Garroway, 1960. Right: Hugh Downs, circa 1962. © The Estate of Raimondo Borea.
From the mid-1950s through to the early 1980s, Borea had extensive access as a freelance photographer to the set of The Today Show, which was the first news and lifestyle program of its kind in American television and became a blueprint for similar morning shows. Jack Lescoulie, the original announcer for the Today show, begins the pilot episode with the remark: "We are in touch with the world. We'll tell you what's happening today." Borea's photographs echo Lescoulie's remark, affirming Today's significance as a reflection of America's ever-changing cultural landscape.
During this 30-year period, Borea captured Today's numerous hosts, including its inaugural anchor Dave Garroway. He also captured the roster of famous guests that appeared on Today, ranging from such Hollywood luminaries as Shelley Winters, Sean Connery, and Sophia Loren, to noted political figures such as Eleanor Roosevelt and Adlai Stevenson.
Today co-hosts Barbara Walters and Hugh Downs, circa 1961. © The Estate of Raimondo Borea.
Borea's candid and indelible images reveal the show's evolution — from black-and-white to color and from a male-dominated roster of hosts and technicians to the introduction of Barbara Walters (the show's first female co-host) and the women, both in front of and behind the camera, who followed in her footsteps.
Gartenberg Media has previously licensed Borea's photographs from the Today show. In 2023, Borea's portrait of Dave Garroway was used for the cover of Jodie Peeler's book Peace: The Wide, Wide World of Dave Garroway, published by Tyger River Books.
The 25th anniversary of the Today Show, 1977. © The Estate of Raimondo Borea.
Scroll to view a gallery of notable personalities Borea photographed on the set of the Today show during his tenure:
Top: Ethel Merman. Second row (L-R): Peter Sellers and "Mic Man," Benny Goodman, Tom Brokaw. Third row (L-R): Jane Pauley and John Travolta, Farrah Fawcett, Shelley Winters. Bottom: Gene Shalit and Sophia Loren. © The Estate of Raimondo Borea.
GME has partnered with Getty Images Archive to share selections of Borea's photographs from The Today Show on Instagram. Visit @gettyarchive and @gartenbergmedia on the Instagram app to view these images.
For additional queries about licensing photographs, please contact sales@gartenbergmedia.com.